/CASE STUDY
Vizipa Optima
Marketing & sales mandate · Doddakannelli · off Sarjapur Road, Bengaluru 560035
How Zippserv ran an end-to-end marketing and sales mandate for Vizipa Constructions on a ~1.07-acre / 70-home apartment community off Sarjapur Road.
/THE BRIEF
A compact Sarjapur apartment mandate that needed closing discipline
In short: Zippserv owned the end-to-end marketing and sales mandate for Vizipa Optima—Vizipa’s 1 acre 7 guntas / 70-home apartment community at Doddakannelli—and delivered a sold-out portfolio result.
Vizipa Optima is a RERA-registered 2 & 3 BHK apartment community (not plots) by Vizipa Constructions Pvt Ltd at #39/5, Doddakannelli Village, HN Halli Lake Road, off Sarjapur Road (560035)—70 homes on 1 acre 7 guntas (~1.07 acres) per Vizipa about page / RERA description (CommonFloor lists ~1.18 acres—prefer 1 acre 7 guntas / 70 units), 2 blocks, four levels above parking, units around a central courtyard with pool.
Zippserv came in as the marketing & sales mandate partner.
/PROJECT FACTS
What we had to sell
A 1 acre 7 guntas (~1.07 acres) community with 70 homes across 2 blocks off Sarjapur Road.
/THE PRODUCT STORY
We sold courtyard living and compact inventory clarity
Buyers evaluating Doddakannelli apartments compare courtyard product and Sarjapur access. Zippserv’s job was to make that story repeatable:
- Community scale: 70 homes on 1 acre 7 guntas · 2 blocks
- Product proof: Units around a central courtyard with pool · four levels above parking
- Location narrative: HN Halli Lake Road off Sarjapur Road
These amenity and connectivity proofs powered every Zippserv site visit and channel pitch.
/THE ZIPPSERV APPROACH
What a full mandate looked like on Vizipa Optima
Aligned to Zippserv’s launch-to-sustenance model: market insight, narrative, demand, engagement, closing, and CRM.
Micro-market positioning
Framed Vizipa Optima around Doddakannelli off Sarjapur Road—compact 2 & 3 BHK inventory around a courtyard-and-pool core.
Offer & sales architecture
Built a clear ladder from first impression → site visit → booking, with channel-partner enablement and objection handling for compact apartment decisions.
360° demand campaigns
Ran integrated digital + on-ground campaigns to fill the top of funnel with serious apartment intent, not vanity traffic.
Closing + CRM follow-through
Stayed after the first visit, negotiation, documentation clarity, collections discipline, and CRM follow-up until units moved.
/THE OUTCOME
Sold-out portfolio success
A sold-out Zippserv portfolio mandate
Vizipa Optima is one of Zippserv’s sold-out portfolio successes—end-to-end marketing and sales ownership from launch through closure.
/FAQ
Questions developers ask
What is a marketing and sales mandate?
A developer appoints one partner to own positioning, demand generation, channel enablement, closing, and CRM follow-through for a project—so the builder can stay focused on construction and delivery.
What did Zippserv own on Vizipa Optima?
End-to-end mandate work: micro-market positioning, offer and sales architecture, 360° demand campaigns, channel enablement, negotiation and closing, plus CRM and collections support until units moved.
Why isn’t advertising enough for compact Sarjapur apartment inventory?
Even smaller inventories face long cycles and corridor competition. Awareness alone does not convert visits into bookings.
Was Vizipa Optima sold out under Zippserv?
Yes. Vizipa Optima is one of Zippserv’s sold-out portfolio successes.
How is a mandate partner different from relying only on channel partners?
Channel partners help distribute inventory. A mandate partner owns the full funnel—narrative, demand, enablement, closing discipline, and CRM—so the developer has one accountable sales engine instead of fragmented efforts.
/LET’S CONNECT
Need Vizipa Optima-level mandate ownership on your next launch?
Whether you’re launching villas, apartments, or plots in Bangalore, Zippserv can own marketing and sales from first impression to final collection.
