/CASE STUDY
Sekhar Alturas
Marketing & sales mandate · Belathur Main Road · Whitefield, Bengaluru 560067
How Zippserv ran an end-to-end marketing and sales mandate for Sekhar Group on a 1.88-acre / 151-flat community in Whitefield.
/THE BRIEF
A Whitefield apartment mandate that needed a sales engine
In short: Zippserv owned the end-to-end marketing and sales mandate for Sekhar Alturas—Sekhar Group’s 1.88-acre, 151-flat community at Belathur / Whitefield—and delivered a sold-out portfolio result.
Sekhar Alturas is a RERA-registered 2 & 3 BHK apartment community by Sekhar Group / Sekhar Builders and Infratech Pvt Ltd at Survey No. 90, Belathur Main Road, Kumbena Agrahara, Krishnarajapura / Whitefield (560067)—1.88 acres, 151 flats, B+S+12, open area 65%, UDS 34%, club house 5,793 sq.ft, unit sizes 1,176–1,618 sq.ft.
Zippserv came in as the marketing & sales mandate partner.
/PROJECT FACTS
What we had to sell
A 1.88-acre community with 151 flats, 65% open area, and a 5,793 sq.ft clubhouse in Whitefield.
/THE PRODUCT STORY
We sold Whitefield access and open-area living
Buyers evaluating Belathur / Whitefield apartments compare open area, clubhouse, and ITPL access. Zippserv’s job was to make that story repeatable:
- Community scale: 151 flats on 1.88 acres · B+S+12 · 65% open area
- Amenity proof: Club house 5,793 sq.ft · unit sizes 1,176–1,618 sq.ft
- Connectivity narrative: ITPL ~3.5 km · Old Madras Road ~3.5 km
These amenity and connectivity proofs powered every Zippserv site visit and channel pitch.
/THE ZIPPSERV APPROACH
What a full mandate looked like on Sekhar Alturas
Aligned to Zippserv’s launch-to-sustenance model: market insight, narrative, demand, engagement, closing, and CRM.
Micro-market positioning
Framed Sekhar Alturas around Belathur / Whitefield—2 & 3 BHK inventory with a 65% open-area and ITPL-access story.
Offer & sales architecture
Built a clear ladder from first impression → site visit → booking, with channel-partner enablement and objection handling for Whitefield apartment decisions.
360° demand campaigns
Ran integrated digital + on-ground campaigns to fill the top of funnel with serious apartment intent, not vanity traffic.
Closing + CRM follow-through
Stayed after the first visit, negotiation, documentation clarity, collections discipline, and CRM follow-up until units moved.
/THE OUTCOME
Sold-out portfolio success
A sold-out Zippserv portfolio mandate
Sekhar Alturas is one of Zippserv’s sold-out portfolio successes—end-to-end marketing and sales ownership from launch through closure.
/FAQ
Questions developers ask
What is a marketing and sales mandate?
A developer appoints one partner to own positioning, demand generation, channel enablement, closing, and CRM follow-through for a project—so the builder can stay focused on construction and delivery.
What did Zippserv own on Sekhar Alturas?
End-to-end mandate work: micro-market positioning, offer and sales architecture, 360° demand campaigns, channel enablement, negotiation and closing, plus CRM and collections support until units moved.
Why isn’t advertising enough for Whitefield apartment inventory?
IT-corridor competition and long buyer cycles mean awareness alone does not convert visits into bookings without closing and CRM discipline.
Was Sekhar Alturas sold out under Zippserv?
Yes. Sekhar Alturas is one of Zippserv’s sold-out portfolio successes.
How is a mandate partner different from relying only on channel partners?
Channel partners help distribute inventory. A mandate partner owns the full funnel—narrative, demand, enablement, closing discipline, and CRM—so the developer has one accountable sales engine instead of fragmented efforts.
/LET’S CONNECT
Need Sekhar Alturas-level mandate ownership on your next launch?
Whether you’re launching villas, apartments, or plots in Bangalore, Zippserv can own marketing and sales from first impression to final collection.
