/CASE STUDY
Bren Champions Square
Marketing & sales mandate · Sarjapur Main Road · Carmelaram / Chikkabellandur
How Zippserv ran an end-to-end marketing and sales mandate for Bren Corporation on a 4.5-acre / 401-unit apartment community opposite Decathlon on Sarjapur Road.
/THE BRIEF
A Sarjapur Road apartment launch that needed a sales engine
In short: Zippserv owned the end-to-end marketing and sales mandate for Bren Champions Square—Bren’s 4.5-acre, 401-unit community at Carmelaram—and delivered a sold-out portfolio result (Bren site status: SOLD OUT).
Bren Champions Square is a RERA-registered apartment community by Bren Corporation opposite Decathlon (Sy. No. 91, 92), Sarjapur Main Road, Carmelaram / Chikkabellandur—401 units on 4.5 acres across 3 towers × 18 floors, completed March 2021.
Zippserv came in as the marketing & sales mandate partner, owning positioning, demand, site visits, negotiation, and CRM follow-through.
/PROJECT FACTS
What we had to sell
A 4.5-acre apartment community with 401 units, 80% open space, and 3 towers × 18 floors, completed March 2021.
/THE PRODUCT STORY
We sold Sarjapur Road living and tower-scale inventory clarity
Buyers evaluating Carmelaram / Sarjapur Road apartments compare tower product, commute, and amenity depth. Zippserv’s job was to make that story repeatable:
- Community scale: 401 homes on 4.5 acres · 3 towers × 18 floors
- Location proof: Opposite Decathlon on Sarjapur Main Road
- Product mix: 1/2/3 BHK with Bren emphasis on 2&3 BHK
These amenity and connectivity proofs powered every Zippserv site visit and channel pitch.
/THE ZIPPSERV APPROACH
What a full mandate looked like on Bren Champions Square
Aligned to Zippserv’s launch-to-sustenance model: market insight, narrative, demand, engagement, closing, and CRM.
Micro-market positioning
Framed Bren Champions Square around Sarjapur Main Road at Carmelaram / Chikkabellandur—apartment living opposite Decathlon with clear tower inventory.
Offer & sales architecture
Built a clear ladder from first impression → site visit → booking, with channel-partner enablement and objection handling for apartment purchase decisions on Sarjapur Road.
360° demand campaigns
Ran integrated digital + on-ground campaigns to fill the top of funnel with serious apartment intent, not vanity traffic.
Closing + CRM follow-through
Stayed after the first visit, negotiation, documentation clarity, collections discipline, and CRM follow-up until units moved.
/THE OUTCOME
Sold-out portfolio success
A mandate the developer still endorses
Bren Champions Square is one of Zippserv’s sold-out portfolio successes, backed by a clear endorsement from Bren Corporation.
“Partnering with Zippserv transformed our projects & boosted our sales. They remain our most trusted partners in the industry.”
/MANDATE RESULTS
/FAQ
Questions developers ask
What is a marketing and sales mandate?
A developer appoints one partner to own positioning, demand generation, channel enablement, closing, and CRM follow-through for a project—so the builder can stay focused on construction and delivery.
What did Zippserv own on Bren Champions Square?
End-to-end mandate work: micro-market positioning, offer and sales architecture, 360° demand campaigns, channel enablement, negotiation and closing, plus CRM and collections support until units moved.
Why isn’t advertising enough for Sarjapur Road apartment inventory?
Long consideration cycles, channel-partner dependence, and dense competition along Sarjapur Road mean awareness alone does not convert site visits into bookings.
Was Bren Champions Square sold out under Zippserv?
Yes. Bren Champions Square is one of Zippserv’s sold-out portfolio successes, with Chairman Boopesh Reddy calling Zippserv their most trusted partners in the industry.
How is a mandate partner different from relying only on channel partners?
Channel partners help distribute inventory. A mandate partner owns the full funnel—narrative, demand, enablement, closing discipline, and CRM—so the developer has one accountable sales engine instead of fragmented efforts.
/LET’S CONNECT
Need Bren Champions Square-level mandate ownership on your next launch?
Whether you’re launching villas, apartments, or plots in Bangalore, Zippserv can own marketing and sales from first impression to final collection.
